Voyamour Motors
The launch of a disruptive brand
Voyamour Motors launched in 2023 to deliver luxury motoring experiences across the United Kingdom. With ambitious plans to grow rapidly and a vision for future evolution it was vital to build a brand that would enable them to reach their objectives.
The luxury motor and supercar hire market in the United Kingdom has established players and a competitive landscape. As a new entrant Voyamour Motors wanted to cement a position quickly and establish a connection with their audience. It was also important for the business to not engage in a price war but to instead create long-term trust and credibility.
We worked together with Voyamour Motors to build a distinctive brand that would be impactful from the outset. At the heart of the brand would be the powerful core promise of indulgent, exhilarating experiences with style.
We carefully crafted a modern, bespoke, cool look and feel. This would inform and establish the brand experience of making people feel important, attractive, respected, cool, exhilarated and good about life. The brand would then align seamlessly with the luxury motors, contemporary tailored service and VIP treatment offered by the business.
Named with love
The unique brand name Voyamour is an amalgamation of the words Voyage and Amour. Motors was added to represent all vehicles whether they be on land, sea or air allowing for future expansion of the business.
The opulent sounding brand name conveys a sentiment of luxurious indulgence that resonates with and complements the overall brand identity.
No matter the destination you'll love the voyage.
Brand Colours
Black & White
Always in fashion
This custom-designed logo stands as a symbol of confidence, power and luxury, representing hallmarks infused within the brand’s identity.
With its eight distinct sides, the V shape pays homage to the iconic V8 engines, known for delivering raw power and thrilling speed in many legendary supercars.
The sleek lines of the M shape hold the crown, symbolising opulence, high-class and unrivalled supremacy.
The stylish way to experience exhilaration
The Big Idea that overarches the brand is "Everyone should have exhilarating experiences".
Strategically formulated to encapsulate the same energy exuded by any supreme vehicle Voyamour Motors emphasises stylish exhilaration. We set about positioning the brand as a means to feel cool, look good and provide a sense of an indulgent thrill mirroring the qualities of a supercar or any other luxury vehicle.
To elevate the unique brand DNA we developed the Any and Always code. Any and Always embodies the commitment to deliver best in class luxury choice with taliored services creating stylish, exhilarating experiences that make people feel good about life.
Any and Always plays a crucial role in how the business operates helping to inform key leadership decisions along with shaping the overall communication and customer experience.
Brand Font
MONTSERRAT
A crisp, clean, luxury font
Capturing cool exhilaration
We created a motion graphic that would capture the cool exhilarating feeling of starting up a supercar and accelerating away at high speed.
Code Unique delivered a truly remarkable brand. The consultancy, strategy and solutions they provided were exactly what we required. Our brand is exciting, confident and reflects our ambitions. Without a doubt our entire business has been greatly enhanced by partnering with Code Unique.
Edison Zajmi - CEO Voyamour Motors
We employed brand-led UX and UI design principles to custom-build a user-friendly quote calculator for the Voyamour Motors website.
Below is a showcase of select pages from the 140-page brochure we created that beautifully captures the brand identity.
The Essentials
